Before I made the leap into the advertising, I did content marketing for a (now defunct) company called UpOut—some of which was spotlighted by major outlets. (One even called me out by name, which was pretty cool.)
5 Best Moments of Twitter's San Francisco-L.A. Transit Poetry Battle
"The whole thing went down last week, when the social media managers for San Francisco's Bay Area Rapid Transit called out the Los Angeles County Metropolitan Transportation authority on Twitter, challenging the agency to a transit poetry slam. 'Haikus only. Your move, LA,' the San Franciscans wrote. And then it took off, with San Francisco's UpOut providing some of the most comprehensive coverage."
California's Agencies Haiku-Battled Each Other on Twitter
"But then there are accounts like SFBART, the feisty but nevertheless official Twitter voice of San Francisco's Bay Area Rapid Transit. As documented by Kelly Bonner at UpOut, SFBART recently answered a customer's rhyming gripe with a poem of its own."
'Game of Thrones,' San Francisco Style
"We're all reeling from the end of Game of Thrones, and trying to figure out how to occupy ourselves for the next year. Luckily, the blog UpOut created an amazing graphic to keep us occupied."