Bullet Journal

SoFi’s career services offer personalized strategies to map your career path. Bullet journals were (and are!) a highly engaging, trending way to map and organize your life.

Working with SoFi’s in-house career coaches and hand-lettering artist Emilee Rudd, we developed a social campaign that married the two ideas—how to bullet journal your way to a new career.

At just under a million views, 3.5K+ shares, and a .02 CPV (below our .03 benchmark), the video answered the brief to drive awareness of SoFi’s career offering—without the tried-and-true testimonial format. How else do we know it worked? The proof was in the hundreds of comments asking to learn about this benefit—oh, and where one could buy their own career journal.