After establishing SoFi personal loans as the product to help you consolidate credit card debt, we were ready to drive another use case: home improvement.
Our OOH placements were the first to go live as part of this marketing effort, which we pushed to be as contextual and creative possible, even going so far as to run our first 3D billboard (which got some love in a Daily Billboard blog).
These OOH placements supported growing our personal loan home improvement volume to 14% in April—up from 0% in December.
CW: Kelly Bonner
AD: Naama Sternlicht
ACD: Charity Read
ECD: Shahin Edalati