Get That Raise
57% of people feel they’re underpaid—and yet, only 33% plan to do anything about it. Staggering, huh? If your career is the financial engine of your life, then knowing how to level up your pay is crucial for getting your money right. Enter Get That Raise: a campaign focused on providing guidance to help SoFi members ask for what they deserve—and get it.
Featuring a tentpole event highlighting keynote speaker Mika Brzezinski with both in-person and livestream activations—in addition to an online tool—Get That Raise positioned SoFi as a source of support and expertise throughout the process of asking for a raise.
Our hunch was correct: Ambitious members were hungry for this kind of info—and for a source they could trust to deliver it. The event featured 300+ attendees, achieved a 75 NPS (benchmark of 60), 2.2M livestream impressions (benchmark of 1.6M), and 100 new career services registrations for SoFi.
But the impact extended further—online, we achieved a 2% lift in social channel growth (benchmark of 1%) and 17.4k sessions with our tool (benchmark of 16k). The campaign achieved 44 total press hits, including a satellite media tour, online placements, podcast interviews, and 2 national broadcast segments. And to top it off, our Get That Raise online tool won a 2019 Webby.
CW Kelly Bonner
AD Naama Sternlicht
ECD Shahin Edalati